Be Ready

Is the page fit to compete before anyone spends on it?

Be Found

Does search show it for the terms that matter?

Be Cited

Do the answer engines use it when they answer?

Be Effective

Did any of it produce something the business counts?

Across all four

The four buckets as four tabs, and the one place where work is done rather than observed: a baseline the day a page is added, a verification step, and an after-reading of what moved.

AI Command Center

What you’re trying to do

By role

A department platform, not a seat

Every role works from the same data and the same four questions, so the CMO and the analyst are always looking at the same number.

AIO & GEO, explained

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The four questions Be Ready Be Found Be Cited Be EffectiveAI Command CenterSolutionsResourcesWhy usPlansFree auditFree landing page checkBook a walkthrough
AI Marketing Radar · a Markiverse product

You can’t win back demand you never knew you lost.

Search stopped being a list of links. The answer now appears above the results, and the click that used to reach you often never happens. AI Marketing Radar asks four questions, in order, then tells your team what to do on Monday.

Run a free auditBook a walkthrough

207 SEO checks and 88 accessibility rules on any page you name. No account, no card.

  1. Be Ready
  2. Be Found
  3. Be Cited
  4. Be Effective
Why now

The click you used to earn is being answered away.

When an AI summary sits above the results, fewer people scroll down to the links. Hardly anyone clicks the sources inside the summary. Ranking still matters. It just isn’t the whole job any more.

15% → 8%Click-through on a search roughly halves when an AI summary is present.
~1%of readers click a link inside the AI summary itself.
0events your analytics records for a visit that never happened.

Source: Pew Research Center, 2025. U.S. adults’ behaviour on Google searches with and without an AI summary.

The four questions

Asked in order. Each one earns the next.

A page has to be ready before it’s worth finding. It has to be found before an answer engine will use it. And being used only matters if it leads to something the business counts. Most tools answer one of these. AI Marketing Radar works through all four in order, across 25 working surfaces.

Be Ready

Is the page fit to compete before anyone spends on it?

A campaign launches. The ads promise the fastest, the simplest, the most trusted. The landing page they point at says none of it, and nobody notices until the budget is gone.

Every page, draft and campaign page checked before the money goes out.

  • 207SEO checks, on the page as a browser renders it
  • 88accessibility rules, reported separately
  • 55checks on a campaign page before the media spend
Read the Be Ready chapter 6 surfaces
SEO AuditWhat is actually wrong with this page?
Landing ReadinessIs this page ready for the spend?
Rank ReadinessIs this piece going to rank, honestly?
AIO / GEO ReadinessWill the AI answer use us, or someone else?
Pre-publish Draft CheckWill this draft win, before it’s published?
Ad-hoc Page AnalysisAnalyse this page for this query, now.
aimer.markiverse.comlive account · anonymised
Rank Readiness: the page ranks ninth for its target query, and the report explains the result is held by major-brand reference pages, so expectations should be set accordingly.

A ready page still has to be found.

Be Found

Does search show it for the terms that matter?

A site shows up for thousands of searches. Most of them will never matter. Treat them all the same and the few that do matter get buried.

Every query bucketed by what to do about it, and one ranked queue for Monday.

  • 5buckets per query: Defend, Strike, Rebuild, Expand, Defer
  • 1ranked queue for Monday: what to fix, in what order, and why
  • 0promised uplifts. Each finding shows how sure we are instead.
Read the Be Found chapter 7 surfaces
Demand RadarWhere is demand going, and are we in front of it?
Query PerformancesWhich searches bring us anything?
Query PatternsWhat shape is the demand?
Demand by BUWhat does this look like for my division?
AlertsTell me only when it matters.
This WeekWhat do we do on Monday?
Page Optimization ReportTell me exactly what to change on this page.
aimer.markiverse.comlive account · anonymised
Query Tracking in the AI Command Center: 125 tracked queries split into Defend, Strike, Rebuild, Expand and Defer, with queries, impressions and clicks for each.

Being found is no longer the same as being used.

Be Cited

Do the answer engines use it when they answer?

You can rank first and still be absent from the answer. The page is there; the reader never scrolls to it, because the question was answered before they had to.

AIO and GEO ranking, with cited, named and both kept apart and every engine’s exact answer on file.

  • 3verdicts kept apart: cited, named, both
  • 4AI assistants tracked for GEO ranking (ChatGPT, Gemini, Claude, Perplexity), plus Google’s AI Overviews
  • Verbatimevery answer kept, so any verdict can be read back
Read the Be Cited chapter 3 surfaces
AI Answer RadarAre the answer engines using us, or someone else?
AI Answer ExplorerQuestion by question, who does each engine name?
Social RadarWhere else is the brand showing up?
aimer.markiverse.comlive account · anonymised
AIO and GEO in the AI Command Center: Google AI Overviews and four AI assistants, each with cited, named, both and without-you counts, and the domains that appeared instead.

Being used only matters if it produces something.

Be Effective

Did any of it produce something the business counts?

A team keeps buying traffic because the conversion rate is low. Then it looks at where visits actually go, and finds most of them end on the page they started on. Traffic was never the problem.

Real journeys, the awareness ladder, and numbers that agree with each other.

  • 5awareness stages, from unaware to most aware
  • 3directions per journey: in, onward and out
  • 1number per fact, checked to agree across every surface
Read the Be Effective chapter 4 surfaces
Engagement RadarDid any of that traffic matter?
User JourneyWhere do people give up?
The Golden JourneyAre we moving anyone forward?
Page PerformancesWhich pages are earning their place?
aimer.markiverse.comsample data
User Journey: sessions started on the home page, the share that left on the page they landed on, and how many converted somewhere in the journey.
AI Command Center

Reporting stops at what happened. This is where the work gets done.

The four questions sit side by side as four tabs, and every page you care about goes through the same loop. Each row reads before → after, measured against where the page stood before anyone touched it. Suggestions that were shared but never shipped get counted too. That’s usually where things are really stuck.

  1. AddThe page, and the query it should win.
  2. BaselineWhere it stands, recorded that same day.
  3. Do the workChanges written and shared with the team that ships them.
  4. VerifyThe live page checked for the changes.
  5. MeasureWhat actually moved, before → after.
aimer.markiverse.comlive account · anonymised
The AI Command Center’s four tabs (Be ready, Be found, Be cited, Be effective) above Page Optimization: pages in work, moved up since upload, striking distance and awaiting dev.
How the Command Center works
What makes it different

Most tools tell you what happened. This one tells you what to do before you spend, and whether it worked.

Before the money goes out

Readiness runs ahead of the spend, not after it.

A campaign page is checked for the promise the campaign makes before media goes behind it. A draft is judged against the query it’s aimed at before it’s published.

What isn’t a person

Every rate is divided by people.

One visit reported from four countries isn’t four customers. Traffic that can’t be human is set aside before any rate is worked out, and you can see which visits and why.

The receipts

Cited, named and both, kept apart.

Every verdict can be read back against the exact answer that produced it. Nothing is collapsed into “mentions”.

Says what it can’t know

One fact, one number.

No invented attribution where search withholds the query. Numbers checked to agree across every surface. Nothing spends without an explicit click.

Everything that sets it apart
Findings from live accounts

Same data. Opposite decision.

Each came out of a client’s own data, and each changed what the team did next.

Be Ready

Every campaign promised superlatives its landing page never stated

The ads said fastest, simplest, most trusted. The pages they pointed at said none of it. We found it before any of the budget was spent, while fixing it still cost nothing.

Be Ready

The post that would have competed with its own author

Before a new article went live, the team found out the site already ranked for that exact query with an older page. Publishing it as written would have split the signal, not won anything. The draft was retargeted to a variant the site already ranked well for. Caught before publishing, not discovered months later.

Be Found

The brand query they were about to fight for the wrong way

An enterprise was set to chase the job-board listicles around its own “[brand] careers” search. The real intent was simpler: people wanted the company’s own careers page. The strategy flipped to owning and defending the brand query. Only one of those two strategies fills jobs.

Be Effective

A third of visits couldn’t have been human

Each was reported from more than one country inside a single visit. Not one had ever produced a sale, so removing them cost nothing and corrected every rate built on top.

Across all four

Ask your own AI assistant. Get your own numbers back.

Connect the assistant your team already uses and ask about your live data in plain English. You get the same numbers the product shows, with the caveats attached, so nobody reads too much into a figure without its context.

What runs across all four
You
Which of our pages lost the most ground last month, and why?
Your assistant
Three pages account for most of the decline. Two lost impressions outright; the third held its position but its click-through halved. That usually means an AI answer started appearing above it…
Questions teams ask

Before the walkthrough.

What is AIO ranking?

AIO ranking is how visible your pages are inside Google’s AI Overviews: whether the AI-written answer above the results cites your page, names your brand, does both, or leaves you out. It’s measured separately from your position in the links beneath it.

What is GEO ranking?

GEO ranking (for generative engine optimisation) is how visible your brand and pages are in the answers AI assistants such as ChatGPT, Gemini, Claude and Perplexity give to your buyers’ questions, measured question by question and assistant by assistant.

What should an AIO or GEO ranking tool do?

Track AI Overviews and AI assistants side by side, keep cited, named and both as separate verdicts, store each engine’s exact answer, show who appears instead of you, and check whether a page is ready before you spend, not just report what happened afterwards. AI Marketing Radar does all of these.

What is answer-engine optimisation?

Answer-engine optimisation (AEO) is the practice of measuring and shaping your content so that AI answer engines, like Google’s AI Overviews and ChatGPT, use your pages as the source of their answer. Where traditional SEO works on your position in the list of links, AEO works on appearing inside the answer itself.

Does ranking first still drive traffic?

Less than it used to. When an AI summary answers the question on the results page, many people get what they need without clicking. A first-place page can still lose the visit.

How do I show up in Google’s AI Overviews?

Be the clearest, most directly usable answer to the question, and know where you’re currently missing. AI Marketing Radar shows you both: which of your searches carry an AI answer, whether it uses you, and who it uses instead.

What is the difference between being cited and being named?

Cited means the answer links to your page as a source; named means it writes your brand into the text with no link. One can send you a visitor; the other builds awareness. So they’re reported separately, along with answers that do both.

Does it track GEO ranking in ChatGPT, Gemini, Claude and Perplexity?

Yes. Alongside Google’s AI Overviews, the questions you track are put to four AI assistants, and each one’s answer is kept so every verdict can be read back.

How is this different from a rank tracker?

A rank tracker tells you your position in the links. AI Marketing Radar asks four questions in order (is the page ready, is it found, is it cited, did it produce anything) and checks readiness before you spend, not just results afterwards.

Can you promise us a place in the AI answer?

No, and nobody honestly can. AI answers shift by time, place and person. What you get is an accurate read of where you stand today and a specific list of what to change.

Do we have to replace our current tools or team?

No. It arms the team you have, and it reads your own data rather than industry averages, so it sits alongside what you already use.

See it on your own pages.

Start with a free audit on any page. No account needed. Then walk through your own data with us: your buyers’ searches, your pages, and what the AI assistants say about you.

Run a free auditBook a walkthrough