What is one place from mattering.
The queries sitting just off page one, where a small move is worth more than a new page.
Clicks, impressions, click-through and position, each read against the previous window in plain language, with a stated score rather than a mysterious one. Then the two mixes that change the conversation: where your appearances actually sit, and what the search engine thinks each query wants.
The queries sitting just off page one, where a small move is worth more than a new page.
Movement over time, so a genuine shift is distinguishable from a week of noise.
Pages that are decaying while the headline numbers still look calm.
Whether the search engine matched a query to one of your learning pages or one of your buying pages. That’s the engine’s read on the query, not ours.