Does the page state the promise the campaign makes?
If the ad says “fastest”, the page has to say it too. On one live account, every campaign promised superlatives its landing page never stated.
Paid traffic is the most expensive visitor you will ever buy. Landing Readiness is a pre-flight check on one campaign page, done before launch while fixes still cost nothing.
If the ad says “fastest”, the page has to say it too. On one live account, every campaign promised superlatives its landing page never stated.
One obvious call to action, visible without scrolling on a phone as well as a desktop. And a form short enough that people actually finish it.
Evidence a stranger would believe, placed where the decision is being made.
Whether the page carries a working analytics tag. Without one, the campaign gets argued about afterwards instead of measured.
It judges what can be verified. Whether the copy persuades is a different question, and the report won’t pretend to answer it.